Who I am and who I am not…

I am passionate about great brands and the need to creatively express and adapt a brand’s visual language throughout a marketing team’s portfolio. To do that effectively, I combine a marketing communications background with strong project organizing and collaboration skills for businesses large or small, as either a contributor or team lead.

While proficient in Adobe Photoshop, InDesign and Illustrator, I am not a graphic designer nor wish to be. I’ve worked with many talented creative directors, graphic designers and production designers and I know my value is nurturing high impact assets through creative art direction. My specialty is the process of shepherding projects from need to result in the most efficient and collaborative way possible.

The examples you see in this portfolio were produced by designers I managed, either as direct reports or agencies. I was responsible for the overall result and the final satisfaction of the internal stakeholders.